Privacy policy

Last Updated: September 2026

At Alpine ("we", "us", or "our"), we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, purchase our packaged drinking water products, or subscribe to our recurring delivery services.

By accessing or using our platform, you consent to the practices described in this Privacy Policy.

1. Information We Collect

When you interact with our website or place an order, we may collect the following information:

Contact & Identification Data: Name, delivery address, billing address, phone number, and email address.
Order & Transaction Details: Items purchased, recurring subscription schedules, delivery preferences, order history, and payment status (note: payment card details are encrypted and processed securely by authorized payment gateways; we do not store full card or UPI PIN details on our servers).
Device & Usage Data: IP address, browser type, device information, operating system, and on-site interactions collected automatically through cookies and log files to optimize website performance.

2. How We Use Your Information

We use your collected details for legitimate business and fulfillment purposes, including:

Processing and delivering your water orders and scheduled refill jars.
Managing recurring subscription cycles, pauses, and renewals.
Communicating order confirmations, tracking alerts, and customer support updates via SMS, WhatsApp, or email.
Coordinating with delivery personnel to ensure prompt doorstep fulfillment.
Preventing fraudulent transactions, unauthorized access, and maintaining website security.
Complying with applicable legal, tax, and regulatory requirements in India.

3. Sharing & Disclosure of Information

We strictly do not sell, rent, or trade your personal information to third parties for marketing purposes. Your data is shared strictly on a need-to-know basis with:

Logistics & Delivery Partners: To enable delivery personnel to reach your designated address and contact you for drop-offs.
Technology & Payment Service Providers: Secure payment gateways, hosting platforms (Shopify), and communication tools necessary to run our store.
Legal Compliance: Law enforcement or government authorities when required by applicable law, court order, or legal process.

4. Data Security

We implement standard security measures to protect your personal data against unauthorized access, loss, or misuse. Access to your personal data is restricted to authorized personnel and trusted service providers bound by strict confidentiality obligations.

5. Cookies & Tracking Technologies

Our website utilizes cookies and similar tracking technologies to enhance user navigation, remember your cart items, and understand site analytics. You may manage or disable cookies through your browser settings, though doing so may affect certain functional features of the checkout process.

6. Your Rights

Under applicable Indian data protection standards, you have the right to:

Review and update your personal information or delivery address.
Request the correction of inaccurate or outdated details.
Request the cancellation of marketing communications or account deletion by reaching out to our support team.

7. Policy Updates

We may revise this Privacy Policy periodically to reflect changes in our operational, legal, or regulatory obligations. Any updates will be published directly on this page with an updated "Last Updated" timestamp.